A category specialists is a discount store that offers a narrow variety but deep assortment of merchandise. These retailers are basically discount specialty stores. Most category specialists use a self-service approach, but some specialists in consumer durables offer assistance to customers.

Which type of retailer typically carries deep product assortments of narrow product lines quizlet?

They provide more services, which results in much higher operating costs. These higher costs are passed along to customers as higher prices. Compare and contrast specialty stores and convenience stores. Specialty stores carry narrow product lines with deep assortments within those lines.

Which type of store carries a deep assortment?

While category specialists sell products of a certain category, specialty stores are much more product-specific. They don’t have much in the way of variety, but their assortment is very deep. Specialty stores would include florists, locksmiths, and hardware stores, among others.

Which stores carry narrow product lines?

Specialty store- a retail store that carries a narrow product line with a deep assortment within that line. 5. Department store- a retail store that carries a wide variety of product lines, each operated as a separate department managed by specialist buyers or merchandisers.

Which type of retailer typically offers the widest assortment of products in a particular category?

Discount store

Discount stores tend to offer a wide array of products and services, but they compete mainly on price. They offer extensive assortments of merchandise at prices lower than other retailers and are designed to be affordable for the market served.

Which type of store carries a deep range of brands within a narrow category of products?

A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods. Furniture stores, florists, sporting goods stores, and bookstores are all specialty stores. Stores such as Athlete’s Foot (sports shoes only) are considered superspecialty stores.

Which type of retailer usually carries more specialty goods?

96) Full-service stores usually carry more specialty goods for which customers need or want assistance or advice. 97) In recent years, convenience stores have redesigned their stores to closely focus on serving their primary target market made up of young, blue-collar men.

What is narrow and deep assortment?

A deep assortment—the opposite of a narrow assortment—of products means that a retailer carries a number of variations of a single product. A wide variety—the opposite of a narrow variety—of products means that a retailer carries a large number of different kinds of products.

What is a deep assortment?

an assortment strategy in which a reseller decides to carry many variants of each product in the range.

Which of the following is an example of merchandise assortment that is narrow but deep?

A good example of a store with good breadth but less depth is a club store such as Costco, which sells almost everything under the sun, but only one or two options for each type of product.

What is retail store channel shopping?

Multi-channel shopping (sometimes referred to as ‘omnichannel shopping’) is essentially the practice of offering customers a variety of platforms from which they are able to purchase your products. The trajectory towards multi-channel online shopping has been led not by ecommerce businesses but by consumers themselves.

Which type of store carries a wide variety of product lines and differentiates itself?

Supermarkets are described as large stores that sell a variety of household items and food to the customers.

Which retailing provides wide range of branded products?

A department store is a set-up which offers wide range of products to the end-users under one roof. In a department store, the consumers can get almost all the products they aspire to shop at one place only.

Which kind of retailing provides a wide range of products mostly branded?

A wide variety merchandising strategy draws customers in with an impressive array of products in a relatively compact space. The deep assortment strategy, by contrast, offers a greater range of sizes, colors, styles, and brands.

Is IKEA a category killer?

Category killers are large specialty (niche) retailers that buy and sell in huge volumes at low prices. IKEA seems to be a mix between a discount department store (household goods) and a category killer (furniture).

What is a convenience store examples?

A convenience store, convenience shop, corner store or corner shop is a small retail business that stocks a range of everyday items such as: coffee, groceries, snack foods, confectionery, soft drinks, tobacco products, lottery tickets, over-the-counter drugs, toiletries, newspapers and magazines.

What is a department store example?

Examples are Macy’s, Bloomingdale’s, J.C. Penney, Sears and Belk. Discount department store, a large discount store selling apparel and home furnishings at a discount, either selling overstock from mainline department stores, or merchandise especially made for the discount department store market.

Why is providing assortments an advantageous business activity?

Providing assortments is an advantageous business activity for retailers because it enables the: retailer to reinvest for the future of the business.